Privacy policy

Introduction:

Our Privacy Policy outlines the way The Fragrance Co. safeguards and utilizes the information you provide when using our website.

We are committed to ensuring the protection of your privacy at all times, and any data you share will be handled in accordance with this Privacy Policy.

Collection of Personal and Device Information When Visiting Our Website:

When you visit our website, we automatically collect certain information about the device you use to access it. This includes details about your web browser and your internet connection's IP address. Additionally, we may assign your device a unique, randomly generated identifier.

While you explore our website, we continually gather data on the web pages you visit, the duration of your visits, and the links you click on. We may also record the keywords used to find our website and identify the third-party websites that referred you.

This information, referred to as Device Information, is not personally identifiable (for example, we do not collect or associate your name or address with Device Information). It is retained only for the duration necessary to enable you to use our website for its intended purposes.

We collect Device Information through Cookies, which are small data files placed on your device's browser when you visit our website. Cookies often contain an anonymous, unique identifier to recognize your device.

Some cookies are essential for the proper functioning of our website, such as storing items in your shopping cart. These cookies do not identify you as an individual and are used solely for the basic functions of an e-commerce site, so we do not request permission to use them.

On occasion, we may utilize cookies from third-party companies to track your website visits. These third-party cookies may contain information that indirectly identifies you as an individual. When this occurs, we always seek your consent before using such cookies.

We may also periodically collect data about your actions on the website and store these actions in log files. This data includes your IP address, device, browser, internet service provider, and timestamps. We only retain this information for as long as necessary.

Collection of Personal Information When Making a Purchase or Registering:

When you make a purchase of our products or register for an account on our website, you may be asked to provide specific personal information.

This information may encompass your name, address, contact details (e.g., telephone number or email address), and date of birth.

If you make a purchase on our website, you may also be required to input your credit or debit card details. This may involve redirection to a payment gateway website or entering the information directly on our site.

We never store your full credit or debit card details on our databases. If you opt to store your purchase information for quicker checkout, we transmit your full card information to our payment processor, who then returns a secure token for future purchases. We may store the last four digits of your card, the card type (e.g., Visa or MasterCard), and the expiration date for card identification purposes.

This set of data is referred to as Personal Information.

Utilization of Personal and Device Information:

We employ Device Information to help us identify potential risks and fraud, enhance, and optimize our website based on customer browsing and interaction data, and assess the effectiveness of our marketing and advertising efforts.

The Personal Information we collect is used to fulfill your orders and communicate with you as our customer. It may also be used for risk and fraud assessment.

With your consent, we may occasionally provide you with information or advertising related to our products and services.

Sharing of Personal and Device Information:

We will share personal and device information with third parties acting as data processors on our behalf, but only to the extent necessary to assist us in using this information.

Additionally, we may disclose your personal and device information to comply with applicable laws and regulations, respond to lawful requests for information, or protect our rights.

Re-Marketing and Behavioral Advertising:

We may occasionally share your device or personal information to deliver targeted advertisements or marketing communications that we believe may interest you. This may involve sharing information with third-party networks like Google, Bing, or Facebook.

Do Not Track:

Our website does not alter its data collection and usage practices when it detects a "Do Not Track" signal from your browser.

GDPR:

If you reside in a country subject to the European Union's GDPR, you have certain rights.

To exercise your rights, such as accessing your data, obtaining a copy of it, or correcting any inaccuracies, please contact us.

General Terms:

This Privacy Policy may be updated periodically to reflect changes in our business practices or for other operational or legal reasons.

For additional information, please contact us by email: info@thefragranceco.co.uk